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中国农科院启动实施重大科技任务助力乡村建设_我的网站

A |     (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded.    Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years.    The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition."    Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved.    Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork."    The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers.    After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic.    Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations.    Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself.    Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages.        At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish.    (By Helen Mo, intern Xu Wenda)                    。    中国农业科学院4月23日启动实施“农村基本具备现代生活条件制约因素破解研究”重大科技任务，集聚全院乡村建设领域优势力量，着力破解我国农村现代生活条件建设的痛点难点，推动农村生活条件提质跃升，助力农民就地过上现代文明生活。　　据了解，该任务将从理论框架、建设标准、参与式规划、投入机制等方面，着力破解制约因素，并通过集成技术模式的试点示范与跟踪研究，围绕基础设施、公共服务和人居环境等方面，研究制定农村基本具备现代生活条件的衡量标准和关键环节建设标准，总结推广典型路径和模式，分区分类提出投入保障机制、制约因素的破解路径以及相应支持政策。　　中国农科院农业经济与发展研究所副研究员陈静表示，当前农村基本具备现代生活条件建设还存在理论内涵与阐释不深入、相关标准体系不健全、制约因素破解途径和投入保障机制不完备等问题，该任务将聚焦农村现代生活条件建设，以提高基础设施完备度、农村公共服务便利度、人居环境舒适度为指引，提出不同区域制约因素的破解机制，为推动农村生活条件提质跃升提供理论和实践支撑。

B | 　　据了解，该任务由中国农科院农经所牵头，农业环境与可持续发展研究所、农业农村部成都沼气科学研究所参与，汇聚全院7个优势创新团队，形成联合攻关模式。

C | （记者于文静）。

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